Advisors advise. We operate.
Jucaro is an operating practice for fleet, automotive, and mobility companies. We take the seat, rebuild the commercial engine, and hand back a business that runs without us.
The situation
Three ways this usually starts.
No motion
You have a product and no repeatable way to sell it. The pilots convert slowly or not at all. The sellers you hired can't get into an OEM. Every deal runs through the founder.
Stalled engine
Revenue is flat or falling and nobody can say precisely why. Margin is going somewhere. The board has started asking a different kind of question.
A bet with no operator
The category is shifting — electrification, connected services, autonomy — and there is nobody internal who has actually shipped in it.
Practices
Three practices. Nothing we haven't done.
01
Go-to-Market
For companies with a product and no repeatable revenue motion. We define who buys, why they buy, and what it costs — then build the motion and the team that runs it.
- Positioning and pricing
- ICP and segmentation
- OEM and enterprise access
- Sales motion design
- First-team hiring and ramp
02
Turnaround & Transformation
For businesses where the commercial engine has stalled. We find what's actually wrong, fix the economics, and rebuild the story the board and the market need to hear.
- Commercial diagnostic
- Cost and margin reset
- Portfolio rationalization
- Org redesign
- Board and investor narrative
03
Fractional Leadership
For teams that need the seat filled now. Interim commercial leadership with a defined end — we're there to make ourselves unnecessary.
- Interim CRO / GM / Head of GTM
- Executive coverage through a transition
- Advisory retainer
Sectors
Where we work.
- Fleets
- Commercial fleet operators, telematics, fleet services, and the platforms selling into them.
- Automotive
- OEMs, tier suppliers, and the companies trying to get through their front door.
- Mobility
- Connected vehicle, electrification, logistics, and the businesses forming around them.
- Emerging autonomy
- Ground and aerial autonomy moving from pilot into commercial deployment.
How we work
Three ways to start.
Diagnostic
2–3 weeks, fixed fee
We find out what's actually wrong. You get a written call on it, with the reasoning, and a recommendation you can act on whether or not you work with us again. Not a deck.
Operating engagement
3–6 months, retained
We take the seat. Interim CRO, GM, or head of go-to-market. We own the number, run the team, and rebuild the motion. You get the business back working.
Advisory retainer
monthly
Ongoing access once the engine runs. Standing time, board support, and a call you can make when something breaks.
Every engagement is built to end. If we're still there in year two, something went wrong.
About
Who you're actually working with.
David Jumpa has spent [X] years building and running commercial organizations in automotive, mobility, and connected technology. He has built a business from nothing and he has been in the room when one was coming apart.
He works one engagement at a time. When the work needs more hands, he brings operators he has worked with before — not a bench, not a roster, people he'd take a call from at midnight.
Based in Seattle. Works across North America and Europe.
Contact
Start a conversation.
Tell us what's happening. If we're the right people, we'll say so. If we're not, we'll tell you who is.